Born and raised in Montreal, for the past 25 + years, I have worked in various fields, including finance, marketing, business analysis, and Data analytics. I’m basically a problem solver. I also have a deep-rooted passion for art and design and have been drawing since I was 10. Naturally, this evolved to full-blown designing and design thinking.
Philosophy, or the “Why of SKYBOURNE.”
I have a strong belief in the power of the human voice, which extends to businesses as well; after all, a company is a human construct.
Today, people want companies to be more social, more human. Some have powerful voices but lack the aesthetics that differentiate them from others, mainly looking the same as everyone else. In contrast, others look amazing but drown in the noise by using the same messaging everybody has heard a thousand times. I started SKYBOURNE to help businesses solve one of the biggest challenges they face: building an admired brand.
Experience has been a great teacher. I have had the excellent fortune of working alongside some of the best in the business in various industries: Health Care (Hospital), Transportation (Railway), and Telecommunication. The last one was mainly in the mobility sector. Being in business all these years has taught me a thing or two on what works and what doesn’t. That’s why I intentionally designed SKYBOURNE to be a company of one…at least for now. It allows me to be nimble and highly adaptable to my clients’ needs without corporate BS.