How it's done

A step by step outline to achieve brand differentiation.


It starts with a simple hello. Then we ask questions…lots of them

The journey begins by thoroughly understanding who you are, what your brand is all about, and what your desired future state is. We want to see what your industry is like through the lens of your brand.

It’s your world, and we want to immerse ourselves in it.

  • Brand audit
  • Competitive audit
  • Research & analysis of the industry
  • Naming
  • Brand architecture

Who are you?

Next, we develop a clear plan that identifies your brand’s identity, including its values, voice, and core messaging. We focus on clear and concise communication to connect effectively with your audience. We prioritize simplicity over complexity to help you achieve your goal of becoming an admired brand.

Our goal is to partner with you to make that happen.

  • Vision / Mission of your brand
  • Determine your true purpose
  • What are your brand values
  • Brand personality / voice / tone
  • Messaging

The visual style of your identity, your voice…and core message.

At the cornerstone of discovery and strategy lies design – in this phase, we take all of the elements we learned from the strategy phase and use them as a guideline to develop your identity and communicate your brand’s essence visually.

  • Logo design
  • Colour palette
  • Typography
  • Images
  • Signage
  • Print
  • Product / package design
  • Web design

Bringing your brand to life…and increase your reach.

Embracing the digital spectrum increases engagement. With the style guide firmly in place, it’s time to introduce your brand – or re-brand – to your audience but more importantly, stand out from the sea of sameness.

  • Web development
  • Web implementation
  • WordPress / Webflow

Bridging the gap between identity...and knowability.

Now that you’ve built an identity, will they come? This is only the beginning of your brand’s journey. Now it’s time to implement strategies that will get you known.

  • Competitive audit
  • Keyword strategy
  • SEO implementation
  • Google AdWords Strategy
  • Website speed / Optimization