Exclusive Events needed a brand refresh to properly illustrate its evolution across digital channels and communicate its position as the leader in the DJ entertainment industry.
Logo
The evolution of the new logo is a personification of Exclusive Events’ attibutes over the years. The double/back-to-back E is still the heart of the logo’s DNA, however, the circle is removed, allowing it to breathe and flourish. The typeface under the mark allows for symmetry and grace to produce a classy look.
Colour Palette
Black and White had been a staple in the brand’s colour palette since it’s humble beginnings. A subtle gold colour was added to match the uniqueness of Exclusive Events’ promise to its customers.
Website redesign & deployment
The old website lacked the dynamic elements that would accurately translate the brand’s growing attributes over time, which is why the new site was designed from the ground up. A promotional video is the centrepiece depicting why and how Exclusive Events brings value to its client. All other elements provide subtle highlights of the message rather than drown it.
Conclusion
Using simple but powerful design principles, the brand’s uniqueness is elevated to properly reflect its longstanding mission statement, ultimately setting it apart from others in the industry.
