Exclusive Events

Brand Refresh

Logo Redesign

Web Redesign

Website Deployment

Skybourne_Exclusive_Events_Case_Study
Exclusive Events needed a brand refresh to properly illustrate its evolution across digital channels and communicate its position as the leader in the DJ entertainment industry.

Logo

The evolution of the new logo is a personification of Exclusive Events’ attibutes over the years. The double/back-to-back E is still the heart of the logo’s DNA, however, the circle is removed, allowing it to breathe and flourish. The typeface under the mark allows for symmetry and grace to produce a classy look.
Skybourne_Exclusive_Events_old_logo
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study

Colour Palette

Black and White had been a staple in the brand’s colour palette since it’s humble beginnings. A subtle gold colour was added to match the uniqueness of Exclusive Events’ promise to its customers.
SKYBOURNE_Exclusive_Events_color_Palette
SKYBOURNE_Exclusive_Events_color_Palette
SKYBOURNE_Exclusive_Events_color_Palette

Website redesign & deployment

The old website lacked the dynamic elements that would accurately translate the brand’s growing attributes over time, which is why the new site was designed from the ground up. A promotional video is the centrepiece depicting why and how Exclusive Events brings value to its client. All other elements provide subtle highlights of the message rather than drown it.
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study

Conclusion

Using simple but powerful design principles, the brand’s uniqueness is elevated to properly reflect its longstanding mission statement, ultimately setting it apart from others in the industry.
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study
Skybourne_Exclusive_Events_logo
SKYBOURNE_Brand_Strategy_Exclusive_Events_Case_Study

danplumadore@skybourne.ca