février 5, 2023 Is there a return on investment for branding? Return On Investment, a.k.a ROI is possibly the most talked about metric in business...
février 5, 2023 What is a brand? Gone are the days when having a good (to great) product was enough, as even longstanding corporations ...
février 5, 2023 Is brand strategy the key to business longevity? In a previous article, we defined what a brand is. Here we determine how substantial the payoff can be...