Welcome

Helping Brands be deliberately different.

Most brands share a common reality – they look and sound the same to everyone. Here is the reality we believe – through discovery, strategy, and digital implementation, you can be different. In other words, you will stand out in a sea of sameness!

Philosophy

Your brand is your most precious asset!

We believe that authenticity and differentiation are hallmarks of an admired brand, and that companies, like humans, have a unique voice. We use evidence-backed research, clarity, and insight to focus on a your organization and its mission, and involve you — the client —in all aspects of your brand’s strategic journey by asking questions and, more importantly, we shut up and listen.

Challenge the usual!

Make your ideas come true!

How it's done

A step by step outline to achieve the possible.

Being different than everybody else takes commitment—and a plan. We commit to studying your market, your audience, research and perform various audits into your brand and the competitive landscape.

It starts with a simple hello. Then we ask questions…lots of them

It’s about developing a thorough understanding of who you really are, what your brand is all about, and what your desired future state should look like now and for the future. We want to see what your industry is like through the lens of your brand.

This is your world and we want to immerse ourselves in it.

  • Brand audit
  • Competitive audit
  • Research & analysis of the industry
  • Naming
  • Brand architecture

 

Developing a relationship with your customers…built on trust.

Brand strategy can do a lot – it helps determine what your brand stands for, its core values, tone, personality, and messaging among others. While there are many schools of thought regarding brand strategy – some are outdated and outlandish – we remove complexity in favour of simplicity and put together a systematic guideline to help answer the above questions. Your gaol is to become an admired brand. Our goal is to help you achieve it.

  • Vision / Mission of your brand
  • Determine your true purpose
  • What are your brand values
  • Brand personality / voice / tone
  • Messaging

 

“Define what your brand stands for, its core values and tone of
voice, and then communicate consistently in those terms.” – Simon Mainwaring

The visual style of your identity, your voice…and core message.

At the cornerstone of discovery and strategy lies design – in this phase, we take all of the elements we learned from the strategy phase and use them as a guideline to develop your identity and communicate your brand’s essence visually.

  • Logo design
  • Colour palette
  • Typography
  • Images
  • Signage
  • Print
  • Product / package design
  • Web design

 

“Design is the silent ambassador of your brand..” – Paul Rand

 

Bringing your brand to life…and increase your reach.

Embracing the digital spectrum increases engagement. With the style guide firmly in place, it’s time to introduce your brand – or re-brand – to your audience but more importantly, stand out from the sea of sameness.

  • Web development
  • Web implementation
  • WordPress / Webflow

 

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

Bringing your brand to life…and increase your reach.

Embracing the digital spectrum increases engagement. With the style guide firmly in place, it’s time to introduce your brand – or re-brand – to your audience but more importantly, stand out from the sea of sameness.

  • Web development
  • Web implementation
  • WordPress / Webflow

 

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

Case Studies

Projects

Here are some recents works to inspire,

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Insights

Articles & More

Find out what we are doing, where we are going, and what we’re thinking about brand strategy, design, web development, and more.

February 5, 2023

Is there a return on investment for branding?

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What is a brand?

Gone are the days when having a good (to great) product was enough, as even longstanding corporations ...
February 5, 2023

Is brand strategy the key to business longevity?

In a previous article, we defined what a brand is. Here we determine how substantial the payoff can be...