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Most brands share a common reality – they look and sound the same to everyone. Here is the reality we believe – through discovery, strategy, and digital implementation, you can be different. In other words, you will stand out in a sea of sameness!
We believe that authenticity and differentiation are hallmarks of an admired brand, and that companies, like humans, have a unique voice. We use evidence-backed research, clarity, and insight to focus on a your organization and its mission, and involve you — the client —in all aspects of your brand’s strategic journey by asking questions and, more importantly, we shut up and listen.
Being different than everybody else takes commitment—and a plan. We commit to studying your market, your audience, research and perform various audits into your brand and the competitive landscape.
It’s about developing a thorough understanding of who you really are, what your brand is all about, and what your desired future state should look like now and for the future. We want to see what your industry is like through the lens of your brand.
This is your world and we want to immerse ourselves in it.
Brand strategy can do a lot – it helps determine what your brand stands for, its core values, tone, personality, and messaging among others. While there are many schools of thought regarding brand strategy – some are outdated and outlandish – we remove complexity in favour of simplicity and put together a systematic guideline to help answer the above questions. Your gaol is to become an admired brand. Our goal is to help you achieve it.
“Define what your brand stands for, its core values and tone of
voice, and then communicate consistently in those terms.” – Simon Mainwaring
At the cornerstone of discovery and strategy lies design – in this phase, we take all of the elements we learned from the strategy phase and use them as a guideline to develop your identity and communicate your brand’s essence visually.
“Design is the silent ambassador of your brand..” – Paul Rand
Embracing the digital spectrum increases engagement. With the style guide firmly in place, it’s time to introduce your brand – or re-brand – to your audience but more importantly, stand out from the sea of sameness.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Embracing the digital spectrum increases engagement. With the style guide firmly in place, it’s time to introduce your brand – or re-brand – to your audience but more importantly, stand out from the sea of sameness.
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Here are some recents works to inspire,
Find out what we are doing, where we are going, and what we’re thinking about brand strategy, design, web development, and more.