Two friends sharing a common vision founded Exclusive Events, which ultimately became their mission statement. They sincerely believe that producing an event with excellent music, quality sound, and beautiful lighting explicitly based on their client’s needs and expectations for their wedding, corporate event or private party sets them apart from others. Their primary focus is always on the client’s satisfaction and commitment to making their dream event a reality.

Skybourne was on hand to assist them with a rebrand which included a logo and website redesign to accentuate their differentiation from this increasingly competitive landscape.

The site was designed with a minimalist philosophy allowing for more breadth and making the video the centrepiece rather than an addition. We added a subtle gold colour to the black & white colour palette to signify the company’s exclusivity with its audience.

While we maintained the original double-backed E’s for the logo, we removed the circle and thinned the E’s, making it more “exclusive.”

The result was an evolution in differentiation rather than lending to the noise.