Case Study

Räre Hüman


Brand Strategy


Räre Hüman is an up-and-coming urban clothing brand specializing in streetwear such as t-shirts, hoodies, and sweatpants. Their message was clear—acceptance and empowerment is a movement.

They invited Skybourne to see if we could help establish the voice behind the brand—a strong human connection that would speak on an emotional level.

We started with a thorough research of the landscape. We then moved on to a discovery meeting to get to know the people behind the brand. From there, we gathered everyone for a brand strategy session that resulted in formulating the brand’s mission, vision, message, and voice. We gathered all of the components and created the Räre Hüman brand guideline. The Räre Hüman story had begun.

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