Created in 2016, the original “The Cultured Foodie” website became a (blogging) resource to demystify and share the delicious benefits of fermented food for beginners and experienced alike. Over time, products such as Kimchi, Sauerkraut, and Dill Pickles were introduced through farmer’s markets but soon grew and is now sold in major supermarket chains in the greater Montreal area.

Skybourne was brought in to work on new product design and web design concepts to meet its growth objective. We worked diligently to create a bold product design label to stand out amongst other established brands. The web design is based on simplicity to allow the product to be viewed by its audience while also telling the story of The Cultured Foodie’s humble beginnings, where it currently stands, and where it’s going.